The premium hardware brand, Apple, needs trade partners with the right attitude and experience in premium markets. This is exactly what the newly launched retail network HI-END offers. Bureau Gesamt has helped the enterprise to present itself in the best light possible.

The Bureau has consulted on and executed the brand identity, communication programme, packaging and digital media design for HI-END stores. The idea of a line, separating a high end product from the rest of the field, is simple, understandable and versatile in use.

The retail network is growing fast, opening several stores in St.Petersburg, Moscow and even farther to the East and is already gaining noticeable attention without much marketing investments.