Launching a brand in an attractive but highly competitive market is a tricky job to handle. In particular, when that job involves a luxury brand rolling out a new product line. Bureau Gesamt has helped the brand TAG Heuer and its respective business partners to successfully launch and support TAG Heuer MERIDIIST, a high-end mobile phone, in Russia, Ukraine, CIS, but also Germany and Austria.

The Bureau’s involvement has been quite substantial: from adaptation of press campaigns to creation of out-of-home campaigns in dozens of regions, as well as some interactive projects. Bureau Gesamt was responsible for some of the most visible OOH projects for the brand, which resulted in great anticipation of the product and immediate sales success.

In the niche market of high-end mobile phones today, TAG Heuer MERIDIIST is one of the most highly regarded brands and has been constantly growing its presence and market share since day one.